The 'internet's favorite underwear' goes mainstream: Gen Z brand Parade agrees to be bought
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Privately owned Ariela & Associates International has agreed to buy Parade, the VC-backed intimates startup that created "the internet's favorite underwear," CNBC has learned.
The deal brings Parade's relevance, digital savviness and loyal customer base to Ariela, a Fruit of the Loom licensee that's been a longtime player and manufacturer in the intimates space. In turn, it…