With Q3 revenue relatively flat at $12.4 billion, Nike is pivoting on its consumer direct strategy. CEO John Donahoe kicked off the brand’s earnings call Thursday with a promise to fix the company’s performance by leaning back into wholesale and accelerating product innovation.
• “We know Nike is not performing at our potential,” Donahoe said. “While our consumer direct…
This story from retaildive.com was posted on 2024-03-23 by @airwise.