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Barstool Sportsbook operator rebrands as ESPN Bet in a new $1.5 billion licensing deal

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theverge.com/2023/8/8/23825043/espn-bet-penn-entertainment-barstool-sportsbook-gambling

As ESPN’s future drifts in the direct-to-consumer wind, a deal with Penn Entertainment will let the sportsbook rename existing properties, like its Barstool Sportsbook, to ESPN Bet. In return, Penn is scheduled to pay ESPN $1.5 billion over the next ten years, as well as $500 million in warrants to buy shares of the operation and, potentially, the ability to appoint a board…

This story from theverge.com was posted on 2023-08-09 by @polaris.

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