The Australian Competition & Consumer Commission (ACCC) has filed a lawsuit against Facebook alleging that the social media giant failed to prevent scammers from using its platform to promote fake ads to unsuspecting users. The advertisements regularly endorsed cryptocurrency or money-making schemes and featured famous Australians to fool users.

The lawsuit filed in the Federal Court alleges that Facebook “aided and abetted or was knowingly concerned in false or misleading conduct and representations by the advertisers” ACCC chair Rod Sims stated: “The essence of our case is that Meta is responsible for these ads that it publishes on its platform.”

The ads used images featuring Australian business leaders, TV hosts and politicians. The ads linked to fake news articles including fake quotes from the Australian personalities. Facebook added that it had “cooperated with the ACCC’s investigation into this matter to date.”

The OAIC announced its lawsuit against Mark Zuckerberg’s company in 2020, alleging “serious and/or repeated interferences with privacy in contravention of Australian privacy law.” The OA IC aimed to sue Facebook Inc. in the U.S. and its Irish subsidiary.
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