This is the earliest Krispy Kreme has released its fall flavors. It's rumored among food bloggers that the fall menu will be served sometime in late August. Starbucks hasn’t revealed its PSL release date for 2022 yet, but it’s rumored to be in August.

As early as next week, there will be a new Pumpkin Spice Latte Swirl Doughnut. Dunkin’s autumn dishes are expected in mid-August. But some other retailers have been getting into the autumn and Halloween spirit even sooner — as in, mid-July.

Holiday shopping for Christmas, Hanukkah and Kwanzaa has been moving up, advancing from the traditional Thanksgiving weekend Black Friday sales to mid-October. Marshal Cohen, the chief retail industry adviser for the NPD Group, previously told MarketWatch that one reason for the Halloween creep is that retailers have to take space from Halloween.

Starbucks reports that it’s sold more than 500 million signature pumpkin spice lattes since it first started serving the popular drink in 2003. The drink has helped spawn a $500 million pumpkin spice industry, according to a report by the National Association of Pumpkin Spice Importers.
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