By Lisa Richwine
LOS ANGELES - Netflix Inc (NASDAQ:NFLX) has raised its monthly subscription price by $1 to $2 per month in the United States depending on the plan, the company said on Friday, to help pay for new programming to compete in the crowded streaming TV market.
The standard plan, which allows for two simultaneous streams, now costs $15.49 per month, up from $13.99, in the United States.
Prices also went up in Canada, where the standard plan climbed to C$16.49 from C$14.99.
The price increases, the first in those markets since October 2020, took effect immediately for new customers. Existing members will see the new prices in the coming weeks when they receive their monthly bills. The price increases have not been previously reported.
"We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members," a Netflix spokesperson said.
"We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget," the spokesperson added.
The world's largest streaming service is facing the most competition ever from companies looking to attract viewers to online entertainment. Walt Disney (NYSE:DIS) Co, AT&T Inc (NYSE:T)'s WarnerMedia, Amazon.com Inc (NASDAQ:AMZN) and Apple Inc (NASDAQ:AAPL) are among the rivals pouring billions into new programming.
Netflix had said it would spend $17 billion on programming in 2021. The company has not disclosed spending for 2022.
The U.S. price of Netflix's premium plan, which enables four streams at a time and streaming in ultra HD, was increased by $2 to $19.99 per month. For Netflix's basic plan, with one stream, the cost rose by $1 to $9.99 per month.
In Canada, the premium plan rose by C$2 to C$20.99, and the basic plan was unchanged at...