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The so-called “great resignation” is seemingly continuing apace, with some 4.5 million U.S. workers quitting their jobs in November alone. The quit rate was particularly high in sectors with a large number of frontline workers, such as retail, hospitality, and health care — something that WorkStep is hoping to address.

Founded in 2017, WorkStep is used by enterprises such as Kroger, WestRock, and Saint-Gobain to both hire and retain frontline workers across the supply chain, generating insights around employee sentiment to ensure that any concerns are addressed swiftly — before they start thinking about quitting. The company’s core promise is that it not only helps reduce staff turnover, but also saves on all the additional costs associated with re-hiring.

“WorkStep is helping global enterprises overcome the supply chain workforce shortage by enabling them to quickly and efficiently hire and retain frontline workers,” WorkStep cofounder and CEO Dan Johnston told VentureBeat. “Our technology is proven to reduce frontline worker turnover by up to 33%.”

Today, the San Francisco-based company announced that it has raised $25 million in a series B round of funding, as it doubles down on its efforts to help companies solve what it — and many others — are calling a “supply chain labor crisis.”

Hire and retain

WorkStep’s platform can be split into two broad products — Hire and Retain. Hire connects employers with industry-specific jobseekers, with WorkStep aggregating candidate matches that have indicated their interest in a specific open role. The underlying matching technology inspects the requirements of the role, and finds suitable candidates from the WorkStep network.

In relation to a company’s broader tech stack, WorkStep nestles nicely in the HR and operations realm, integrating with companies’ HRIS...

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