wsj.com/amp/articles/shoppers-are-fretting-stores-are-listening-11653710450
Walmart is stocking more half gallons of milk for shoppers who can't afford a full gallon. Procter & Gamble is touting a dish-soap bottle that allows users to save money by extracting every drop. Michaels is curtailing the marketing of higher-priced crafts tools that shoppers may not be in the mood to buy.

Walmart is stocking more half gallons of milk for shoppers who can't afford a full gallon. Procter & Gamble is touting a dish-soap bottle that allows users to save money by extracting every drop. Michaels is curtailing the marketing of higher-priced crafts tools.

Retailers are bringing back more bargains, cheaper store brands and rewards programs. “There is a tug of war between the consumer’s desire to buy what they want and the need to make concessions based on the higher prices hitting their wallets,” says Marshal Cohen, chief retail industry adviser for market research firm NPD Group.

Over 80% of American consumers plan to cut back spending by buying cheaper or fewer products, according to a May survey. The new product selections, prices and marketing are the latest signs of how the pace of inflation and the Federal Reserve’s recent decision to raise interest rates are upending daily life for many Americans.
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