economictimes.indiatimes.com/tech/technology/flipkart-ril-amazon-may-join-ondc/articleshow/91500926.cms

Bengaluru: Ecommerce majors including Flipkart, Reliance Retail and Amazon are in talks to join the country’s ambitious Open Network for Digital Commerce , multiple people in the know told ET, even as the network’s pilot programme to on-board kiranas and small and medium businesses gets underway in Bengaluru and four other cities. ONDC, which still is at a nascent stage, is being pitched as a solution to break the dominance of large ecommerce firms like Walmart-owned Flipkart, Amazon and others in India. Hence, any move by these players to join and integrate with the open network assumes huge significance. Flipkart’s logistics arm Ekart and Dunzo have already integrated with ONDC for logistics services while PhonePe, which is also owned by Flipkart and Walmart, is joining the network and is in advanced stages of integration, these people said.“The bigger ecommerce players have indicated to ONDC that they will support it. Besides tapping into new users, this will also enable platforms with sizeable business-to-business verticals to tap into the seller side of ONDC network to supply goods,” one of the people cited above said. Paytm, PhonePe are likely to offer real estate to ONDC on their platforms through which users can log into the network, sources added. “The existing large etailers work with a captive set of users. With an open network, ONDC will enable all the buyers in the network to be discoverable to all the sellers. Therefore, existing platforms (too) will have an incentive to be part of ONDC,” Thampy Koshy, CEO of ONDC told ET. He declined to comment on specific names of large ecommerce and logistics firms joining the network. A PhonePe spokesperson confirmed that the company will join the ONDC network on buyer and seller sides. “Just like UPI, we want to build on an open ecosystem like ONDC while leveraging our payment relationship with merchants as well as consumers. This will help our merchant partners grow their business. In terms of timelines,...

Tap to copy the Short Url to this post:
bto.sh/fmm4erht 
All Business News on a Single Page. Join for Free →