variety.com/2022/tv/news/hbo-max-discovery-warner-streaming-wars-brands-1235332025
HBO Max and Discovery+ will be a paired-up streaming service. This would enable people who signed up to binge-watch “Barry,” “Succession” and “Last Week Tonight With John Oliver” to get their fill of “Naked and Afraid”

The names HBO and Discovery “do mean different things to different people,” says Allen Adamson, managing partner of Metaforce, a branding consultancy. Disney+, has earned a reputation for offering family-friendly fare and programs parents and kids can watch together. Warner Bros. Discovery declined to make executives available for comment.

Disney is adding adult-skewing superhero fare to its library. The service has even gone so far as to tell advertisers that it will not accept ads for alcohol or political campaigns when it launches a commercial-supported tier later this year. Netflix has also thrived — until recently– by offering something for everyone.

Fox Nation has worked to provide a suite of content for conservatives. The service has series for kids and pre-teens, to be sure, but is also readying the launch of the Marilyn Monroe biopic “Blonde,” which is expected to carry an NC-17 rating. Winnowing down choice doesn’t seem to be an option.

Research by Known, a marketing agency that has worked on several big launches for streamers. Consumers are gravitating toward buying one of the longstanding offerings in the space, says Known’s CEO. He likens the challenge ahead for streaming outlets to old efforts by food or cereal companies to sell a “variety pack”
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