HBO and its HBO Max streaming service ended March with 76.8 million global subscribers. AT&T disclosed the user gains, which marked a contrast to Netflix’s subscriber loss in the first quarter. HBO and HBO Max domestic subscribers reached 48.6 million as of March 31.

HBO and HBO Max added 12.8 million subscribers over the 12 months ending in March, including 4.4 million domestic users. AT&T CEO John Stankey lauded the recently-concluded Warner Bros. Discovery transaction as he underlined continued subscriber growth for the HBO Max and HBO streaming platforms.

“We’re excited about the potential for continued HBO Max growth as the service launches in more new territories,” Stankey said. Warner Bros. Discovery will have flexibility to license content to others in the streaming arena, even as the combined studio’s programming continues to play a key role in retaining AT&T customers.

“I don’t expect that we’ll continue to be in a captive or exclusive arrangement,” Stankey insisted. He added AT&T would use much of the proceeds from the Warner Bros. Discovery spin-off deal to reduce its overall debt load.
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