Thanksgiving Day consumers to spend up to $5.9B shopping online: Adobe Adobe predicts total online sales for full holiday shopping season will hit record $207B, up 10% compared to last year

Consumers shopping online have spent $76 billion in November so far, surpassing last year's $63 billion in revenue generated during the same period, according to the latest data from Adobe Analytics.

Shopping on mobile devices has accounted for $31 billion of revenue generated, a 21.7% year-over-year increase, while shopping on desktops accounted for the remaining $45 billion. The data covers over one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories.


Online shopping for the grocery category peaked on Monday, up 172% over September's average. Wine is outperforming beer by 124% versus 100% over September's average. Additional categories showing strong season-to-date boosts are toys and video games, up 259% and 167% compared to September's average. The biggest movers over the past week include jewelry and personal care products, up 79% and 89% over September's average.

Ticker Security Last Change Change % ADBE ADOBE, INC. 668.32 +3.16 +0.48%

As of Nov. 24, out-of-stock messages have risen 9.7% compared to the average for the previous week. For the month, out-of-stock messages are up 227% compared to prepandemic levels and 261% compared to two seasons ago. The categories seeing the highest out-of-stock messages include electronics, groceries, appliances, home and garden products, and personal care products.

Curbside pickup remains popular among consumers, up 88% versus November 2019. On Nov. 24, curbside pickup was used in 22% of all online orders.

Adobe predicts consumers will spend...

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