fastcompany.com/90761714/how-psychology-can-help-you-change-someones-mind

Changing your mind (or someone else’s) is a complex process. But understanding how your brain works can help.

If you’ve ever tried to change someone’s mind but found they were completely unwilling to budge in their thinking, it can help to understand how the brain works. Changing your mind—or someone else’s—is a complex process done through assimilation or accommodation, says David McRaney, author of How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion and host of the science podcast You Are Not So Smart.

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