How Abercrombie, Victoria's Secret and Vitamin Shoppe use smell to get you to spend more

Have you ever stepped into an Abercrombie, Victoria's Secret, Vitamin Shoppe or another store and wondered: "What's that smell?"

Victoria's Secret Is Trying a New Look. Can Customers Be Convinced?

Victoria’s Secret spent the last year trying to shift from a brand associated with the male gaze to a company representing female empowerment. Most shoppers who participated in a study conducted...

Victoria's Secret Is Trying a New Look. Can Customers Be Convinced?

The lingerie retailer hopes to reverse decades of marketing that showcased provocative images of supermodels. Many shoppers aren’t aware of the changes.

Peloton cutting hundreds of jobs, raising prices on Bike+, Tread

Peloton is laying off 784 employees as the fitness giant looks to cut costs, improve efficiency and create positive cash flow, according to a Friday memo from chief executive officer Barry...

Meditation app Calm lays off 20% of workforce

Meditation and mental health wellness app Calm laid off 20% of its roughly 400-person workforce, according to a Thursday memo to staff from CEO David Ko. "Over the past few years, Calm’s mission...

Tuesday’s Top Analyst Upgrades and Downgrades: Amazon.com, Celanese, Chevron, Colgate-Palmolive, Comcast, Deckers...

The futures are trading lower Tuesday after Monday’s follow-through move faded in the afternoon and all of the major indices closed down. All of this as we begin August trading after July’s 9%...

The rise, fall, and comeback of Victoria's Secret, America's biggest lingerie retailer

An in-depth look at lingerie giant Victoria's Secret, which has worked to fix its broken image and is now the subject of a Hulu documentary series.

Death to Lifestyle Brands. Long live Lifestyle Brands

Death to Lifestyle Brands. Long live Lifestyle Brands. From Aspiration to Relatability, Lessons to Take and Departures to Make in Contemplating Iconic Brands like Victoria's Secret and Ralph Lauren

These stocks present the best 'long-term opportunity' during a recession, analysts say

CNBC Pro combed through the best Wall Street research to find some top stocks to buy for the long term. They include ServiceNow, Pinterest, Wheels Up, Victoria's Secret and Coinbase. Shares of...

Stocks making the biggest moves midday: Salesforce, Delta, Albemarle and more

Shares of Salesforce jumped nearly 10% after the company's stronger-than-expected quarterly earnings report. The company said it's slowing down in hiring and isn't looking to make another big...

Wall St slides as strong factory data stokes aggressive rate hike concerns By Reuters

Ten of the 11 major S&P sectors fell in morning trade. Financial and real estate stocks led the losses. Energy stocks gained 1.1% as oil prices firmed. U.S. stocks fell in volatile trade on...

Stocks making the biggest moves premarket: Capri Holdings, Salesforce, Weibo and others

Capri Holdings saw its stock surge 11% in the premarket after posting better-than-expected quarterly numbers. HP beat estimates by 3 cents with an adjusted quarterly profit of $1.08 per share. The...

Victoria's Secret reports better-than-expected profit but warns challenges could persist

Victoria's Secret reported a fiscal first-quarter profit that topped Wall Street expectations. The company noted sales in the year-ago period got a bump from the federal stimulus money people...

Stocks making the biggest moves after hours: Salesforce, Ambarella and more

Shares of Salesforce rose 6% after the software giant reported stronger-than-expected first-quarter results. Ambarella fell more than 7% after its revenue guidance for the second quarter came in...

S&P 500 futures rise following last week's bounce

S&P 500 and Nasdaq 100 futures climbed 0.3% and 0.8%, respectively. The U.S. stock market didn't open Monday due to the Memorial Day holiday. The Dow closed up 6.2% for the week, ending an...

Camila Cabello in bra and undies as she signs with Victoria's Secret

Camila Cabello has gone out of her way this year to send out body positive notes on Instagram. And now the singer has brought her message to Victoria's Secret as she has signed with the brand.

Gap shares surge 16% after retailer issues strong earnings guidance, despite weak revenue outlook

CNN.com will feature iReporter photos in a weekly Travel Snapshots gallery. Please submit your best shots of the U.S. for next week. Visit CNN.com/Travel next Friday for a new gallery of snapshots...

Victoria's Secret refers to Ukraine war and inflation as it offers dismal first-quarter outlook

Victoria's Secret seesawed in after-hour hours trading Wednesday. The lingerie retailer issued a downbeat outlook for the coming quarter. Those issues include inflation and "global unrest," a...

New Year's Day stores open include Target, Macy's, Kohl's, Dillard's, Big Lots and more

Many of the nation's top shopping destinations will be open for business Saturday. Semi-annual sales, many of which kicked off after Christmas, continue at Victoria's Secret, Bath & Body Works,...

Stocks making the biggest moves midday: Victoria's Secret, Tesla, Didi and more

Shares of Victoria's Secret jumped more than 10% after the intimate apparel retailer announced a $250 million accelerated share repurchase program. Didi Global — Shares of the Chinese ride-hailing...

Victoria's Secret shares rise after retailer touts strong holiday season, unveils stock buyback plan

The company reaffirmed its forecast for the fiscal fourth quarter. It said sales will be in the range of flat to up 3% versus the year-ago period. The lingerie retailer split from its parent...

Victoria's Secret shares rise after retailer touts strong holiday season, unveils stock buyback plan

The company is trying to stage a comeback and regain relevance among customers with plus-size mannequins, maternity bras and more.

Stocks making the biggest moves premarket: Cal-Maine, Tesla, Alibaba and others

The nation's largest egg producer earned 2 cents per share for its latest quarter. Sales were better-than-expected, but the bottom line was hit by higher costs for packaging and labor. Tesla rose...

With 30-year high inflation, investors reward the retailers willing to hike prices for shoppers

Big-box chains Target and Walmart punished by investors after delivering third-quarter earnings reports. Shares of department store operators Macy's and Kohl's, TJ Maxx owner TJX and lingerie...

Nvidia, Victoria’s Secret, Rivian, Macy’s: What to Watch in the Stock Market Today

The S&P 500 and the Nasdaq Composite opened higher amid another wave of earnings reports and as jobless claims held steady. Nvidia, Victoria’s Secret, Rivian, Macy's: What to Watch in the Stock...

Stock futures are flat ahead of more retail earnings reports

Futures on the Dow Jones Industrial Average added 25 points. S&P 500 futures were little changed and Nasdaq 100 futures traded near the flatline. Retail sales rose 1.7% in October, the Commerce...

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