#VITAMINSHOPPE News

There’s still friction between CFOs and CMOs. The biggest sticking point: Who owns the customer data?
aol.com A focus on the top line and customer experience (CX) has increased in importance as companies seek out innovative growth opportunities. But a collaborative relationship…

How NIL deals and brand sponsorships are helping college athletes make money
aol.com None Student-athletes gained in 2021 the right to make money from their names, images, and likenesses. • None The billion-dollar industry has exploded thanks to brand deals,…