Forget 4 a.m. wakeups—sleep is the new status symbol as CEOs adopt Gen Z ‘sleepmaxxing’ mindset

fortune.com/2025/07/20/sleep-status-symbol-ceos-hustle-multi-billion-dollar-industry

Gone may be the days when founders and CEOs bragged about surviving on three hours of sleep and a daily dose of Adderall.
CEO and founder Peter Barsoom admits he was “one of those guys.” For two decades in finance, Barsoom would go to sleep past midnight, wake up at 4:30 a.m., and…

This story appeared on fortune.com, 2025-07-20 09:05:00.
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