Their Bank Was Crashing. They Wanted Their Money. They’re a Cat-Food Startup

The first hint of panic came at 10:08 a.m. last Thursday.
“Do you have cash with SVB?” a lead investor texted Matt Michaelson, the founder of Smalls, a direct-to-cat-owner company that aims to give felines the nutritionist-vetted human-grade pâté that they deserve.
“Yes, was just going to ask you about this,” Michaelson responded from his home office in Portland, Oregon,…

This story appeared on, 2023-03-17.
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