Ad spending on Twitter falls by over 70% in Dec

reuters.com/technology/ad-spending-twitter-falls-by-over-70-dec-data-2023-01-25

Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk's takeover.
The recent data by Standard Media Index comes (SMI) as Twitter is moving to reverse the advertiser exodus. It has introduced a slew of initiatives to win back advertisers,…

This story appeared on reuters.com, 2023-01-25.
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