Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses

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Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses

digiday.com/media/media-briefing-publishers-turn-to-paid-audience-acquisition-tactics-to-tackle-traffic-losses

This week’s Media Briefing looks at publishers spending more to win back readers as search referrals slip and AI eats clicks, leaning on ads, arbitrage and AI-boosted marketing to stay visible.
Some publishers worry the free traffic era is diminishing, so they’re turning to paid audience…

This story appeared on digiday.com, 2025-11-13 05:01:00.