The twisted story of how bottled water took over the world

fastcompany.com/90951506/the-twisted-story-of-how-bottled-water-took-over-the-world

In his new book, ‘Unbottled,’ author Daniel Jaffee explores how bottled water’s meteoric rise has exacerbated inequality and intensified pollution.
How did the nascent bottled water industry make a market for a product that for much of the past century was largely viewed as an unnecessary or wasteful luxury good? In just four decades, this commodity has transformed into a…

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