The twisted story of how bottled water took over the world


In his new book, ‘Unbottled,’ author Daniel Jaffee explores how bottled water’s meteoric rise has exacerbated inequality and intensified pollution.
How did the nascent bottled water industry make a market for a product that for much of the past century was largely viewed as an unnecessary or wasteful luxury good? In just four decades, this commodity has transformed into a…
This story appeared on fastcompany.com, .