A new dimension of luxury: Are TikTok and Gen Z responsible for the boom in the European market?

Why did Tesla slash Cybertruck prices? How are Trump's tariffs impacting copper producers? What caused Lucid's stock surge after Uber deal? Why did Astronomer CEO resign suddenly? How will new US stablecoin law affect crypto? What’s driving growth in Europe’s luxury goods market? Why are EPA layoffs hitting research departments?

A new dimension of luxury: Are TikTok and Gen Z responsible for the boom in the European market?

euronews.com/business/2025/07/20/a-new-dimension-of-luxury-are-tiktok-and-gen-z-responsible-for-the-boom-in-the-european-ma

Despite the global slowdown in the luxury goods sector, Europe is showing growth. In 2024, the value of the market in the region increased by 3% and reached almost €110 billion. What is behind this paradox?

This story appeared on euronews.com, 2025-07-20 05:00:50.