Amazon’s Black Friday Deal: Football With a Side of Online Shopping


Amazon and the NFL are betting that a combination of two of America’s biggest pastimes—football and holiday shopping—will provide a ratings and retail windfall.
Amazon Prime Video plans to carry the first-ever “Black Friday” game later this week, serving Americans touchdowns and online shopping as an alternative to battling deal-seekers at the mall. The technology giant plans…
This story appeared on wsj.com, .