Amazon’s Black Friday Deal: Football With a Side of Online Shopping

wsj.com/business/retail/amazons-black-friday-deal-football-with-a-side-of-online-shopping-084bf846

Amazon and the NFL are betting that a combination of two of America’s biggest pastimes—football and holiday shopping—will provide a ratings and retail windfall.
Amazon Prime Video plans to carry the first-ever “Black Friday” game later this week, serving Americans touchdowns and online shopping as an alternative to battling deal-seekers at the mall. The technology giant plans…

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