Retail media networks want to be known as media companies now
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The number of retailers launching their own media, commerce, financial, travel (you get the point) networks continues to grow. At this point, more than 250 retail media networks exist globally, according to retail media intelligence platform Mimbi, and they’re all fighting for the same ad…
This story appeared on digiday.com, 2025-02-27 05:01:00.