Pringles Announces $140 Caviar Kit as Brands Seize on Social Media Trends

Pringles is getting fancy as food and beverage brands turn to social media for inspiration on how best to reach their consumers.
Kellogg Company, which owns the chip brand, announced Tuesday (Sept. 19) that Pringles is partnering with The Caviar Company to launch the “Crisps and Caviar Collection.” The collaboration was inspired by a TikTok trend of pairing the snack with…

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