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WPP expands AI capabilities to boost brand performance with Sightly partnership
digiday.com/media-buying/agencies-continue-to-expand-ai-capabilities-to-boost-brand-performance
WPP, Digiday has learned, has partnered with analytics firm Sightly to tap its brand mentality platform that suggests content targets based on what marketers want their brands to be associated with.
The move signals a era of agencies putting AI to use helping brands help themselves is…
This story appeared on digiday.com, 2025-11-04 05:01:00.