Indie agencies are betting on tech to outmaneuver the big guys

digiday.com/marketing/indie-agencies-are-betting-on-tech-to-outmaneuver-the-big-guys

Independent agencies have discovered their latest edge over the big guys: better tech.
They’re hiring CTOs, spinning up their own tech platforms, even reselling third-party tech they don’t own. Forget scale and leverage — the indie pitch now is agility, innovation and a tech playbook…

This story appeared on digiday.com, 2025-02-27 05:01:00.
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