Yves Saint Laurent was the hottest luxury brand this year, beating Coach, Prada, and Bottega Veneta: It’s a clear ‘signal of the shifting landscape’

fortune.com/2025/11/11/yves-saint-laurent-hottest-luxury-brand-of-year

With the luxury industry in turmoil and challenges like tariffs and rising costs facing most fashion retailers, it hasn’t been easy determining which brands are resonating with consumers this year.
But Lyst’s Q3 2025 Index offers some perspective on the “hottest brands and products” over…

This story appeared on fortune.com, 2025-11-11 18:09:15.
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