Delta plans to set prices as high as possible using AI

morningbrew.com/stories/2025/07/19/delta-price-setting-with-ai?utm_source=

The skies are getting their own Ticketmaster: Delta is moving away from regular pricing in favor of an AI system that determines how much each customer is willing to pay for tickets and jacks prices up accordingly, Fortune reported this week.
During the company’s most recent earnings…

This story appeared on morningbrew.com, 2025-07-19 04:01:00.
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