Why It Matters Whether a Robot Is Given a Gender


People are more likely to rate gendered technology highly or to purchase it, research finds.
Is it a bad idea to assign a gender to digital assistants and other robots?
Organizations such as the Brookings Institution have expressed concern about giving traditionally male or female names, voices and appearances to technology, saying that doing so might reinforce unfair gender…

This story appeared on wsj.com, 2023-03-18.
The Web's Most Comprehensive Business News Site. Free to Use →