Inside the Visual Strategy That Won NYC For Zohran Mamdani

newsweek.com/inside-the-visual-strategy-that-won-nyc-for-zohran-mamdani-11023538

Bright blue and burnt orange clashed like neon against the city’s brick and asphalt. The “ZOHRAN” wordmark stretched boldly across campaign posters, its wide, bracketed serifs and forward-leaning “Z” echoing the energy of a Bollywood drumbeat. Alongside, vibrant panels spelled out…

This story appeared on newsweek.com, 2025-11-11 10:01:12.
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