Identity is finally within reach for challenger brands

digiday.com/sponsored/identity-is-finally-within-reach-for-challenger-brands

Patrick Roman Gut, svp and head of new business, AdstraAsk the marketing leader of a typical challenger brand about identity and they’ll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new…

This story appeared on digiday.com, 2025-11-13 19:12:37.
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