How the Golden State Valkyries became the WNBA’s breakout expansion team

fastcompany.com/91371141/how-the-golden-state-valkyries-became-the-wnbas-breakout-expansion-team

The week of the WNBA All-Star Game, Jess Smith, president of the Golden State Valkyries, shares how the team has quickly built a brand identity in its first year in the league—breaking season ticket records, surpassing expectations on and off the court, and setting a template for future…

This story appeared on fastcompany.com, 2025-07-19 04:15:00.
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