How The Times is using AI to model synthetic focus groups from human audiences

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How The Times is using AI to model synthetic focus groups from human audiences

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“Synthetic audiences” is a new term added to the media and advertising industry’s lexicon in 2025 – though British news publication The Times would prefer a different phrasing.
“I got very nervous when you used the words ‘synthetic audiences,’” said…

This story appeared on digiday.com, 2025-11-04 05:01:00.