Under Armour’s CEO says micromanagement is ‘totally underestimated’ in business: ‘There’s too much lost on pretense’

fortune.com/2025/09/16/kevin-plank-under-armour-micromanagement-underestimated-80-20-management-rule

Micromanaging gets a bad rap, but it’s a method some CEOs still embrace.
Under Armour CEO Kevin Plank told Graham Bensinger in a YouTube interview published Sept. 10 he believes in micromanagement “at certain levels.”
“I think it’s totally underestimated,” said Plank, who founded Under…

This story appeared on fortune.com, 2025-09-16 17:40:24.
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