The opportunities and challenges of endorsement deals for student athletes

This year's NCAA basketball tournaments have gotten the highest TV ratings in years. Since 2021, athletes have been able to capitalize on the popularity of college sports through endorsements and sponsorships. But for female athletes, it's also exposing the dark side of fan culture. Molly Yanity, a former sports reporter who teaches journalism at Quinnipiac University, joins…

This story appeared on, 2023-03-18.
The Web's Most Comprehensive Business News Site. Free to Use →