Digital-First Retention Playbook: Winning Gen Z Loyalty at Credit Unions

pymnts.com/tracker_posts/digital-first-retention-playbook-winning-gen-z-loyalty-at-credit-unions

Generation Z consumers—born between 1997 and 2012—are an increasingly sought-after credit union (CU) demographic. Members belonging to this age group are at the highest risk of switching to competing financial institutions (FIs), making their retention an urgent priority for CUs.
Gen Z…

This story appeared on pymnts.com, 2025-10-30 08:00:18.
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