After early success, the NFL plans more creator-led broadcasts

digiday.com/marketing/after-early-success-the-nfl-plans-more-creator-led-broadcasts

More NFL games will be broadcast by creators.
After hiring four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already determining who’s next, said Ian Trombetta, its svp of social, influencer and content marketing.
That doesn’t mean…

This story appeared on digiday.com, 2025-11-05 05:01:00.
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