Future of Marketing Briefing: The agentic turn inside programmatic advertising

digiday.com/marketing/future-of-marketing-briefing-the-agentic-turn-inside-programmatic-advertising

Back in June, Patrick Hann, the ad tech manager at the IAB U.K., was walking a room of ad ops execs through the basics of agentic AI. When he asked who had even heard the term, only about 20% raised their hands. That number would look very different now. The acceleration since that…

This story appeared on digiday.com, 2025-11-14 05:01:00.
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