The Threat Microsoft Missed Could Put its GenAI Future at Risk

It was going to be different this time.
The failure of then-Microsoft CEO Steve Balmer in 2007 to recognize the disruptive power of smartphones and app stores to change the world would cost the tech giant billions in failed efforts to play catchup — remember its Nokia acquisition in 2013 for €5 billion? And billions more in missed opportunities until it finally shuttered its…

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