Not Gen Z, Meta's Ad Revenue Driven By Gen X With Higher Purchasing Power: Report

benzinga.com/markets/tech/25/06/45859835/not-gen-z-metas-ad-revenue-driven-by-gen-x-with-higher-purchasing-power-report

Meta Platforms Inc. META is reportedly seeing its ad business thrive due to older users, despite its attempts to draw in Gen Z. These older users have a higher likelihood of making purchases or signing up for services.
What Happened: Internal documents from Meta’s recent antitrust trial…

This story appeared on benzinga.com, 2025-06-10 13:21:08.
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