‘Love Island Games’ EP on Harnessing Franchise’s Crossover Power: ‘How Can We Please Everyone?’
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With 22 international iterations of “Love Island” taking the lead from the franchise’s U.K. flagship series, “Love Island USA” producer ITV Entertainment aimed to harness the property’s crossover potential among American audiences in its newest spin-off, “Love Island Games.”
“We knew we had a disparate audience in America,” ITV Entertainment president and “Love Island Games”…
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