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Ad Tech Briefing: IAB Tech Lab plans a ‘Programmatic Governance Council’ amid transparency rift
digiday.com/media-buying/ad-tech-briefing-iab-tech-lab-plans-a-programmatic-governance-council-amid-transparency-rift
IAB Tech Lab is moving to form a Programmatic Governance Council, an industry-wide body to set clearer rules for transparency and auction integrity across the open internet.
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This story appeared on digiday.com, 2025-11-04 05:01:00.