Behind Unilever’s creator and social strategy for next year’s World Cup

digiday.com/marketing/behind-unilevers-creator-and-social-strategy-for-next-years-world-cup

Next year’s FIFA World Cup stands to be the largest spectator event in history. And Unilever, one of the planet’s largest advertisers with a total marketing budget of $10.1 billion in 2024, is determined to capitalize on the billions watching.
“Next year is the biggest sporting event…

This story appeared on digiday.com, 2025-11-11 05:01:00.
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