Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen

digiday.com/media-buying/inside-the-grand-bargain-to-reconcile-ad-techs-warring-middlemen

The latest transparency saga to engulf the ad tech sector, or transaction-IDs or TIDs, has thrown up several terms that have had some of the industry’s most erudite names debating terms such as auction density, bidding rings and deduplication.
It all bubbled to the surface in mid-August…

This story appeared on digiday.com, 2025-10-31 04:01:00.
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