Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic

digiday.com/media-buying/ad-tech-briefing-cannes-lions-biggest-ad-tech-announcements-show-how-tv-is-now-programmatic

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series →
TV ad buying is increasingly driven by ad tech, as shown by activity during the 2025 upfront negotiations, where…

This story appeared on digiday.com, 2025-06-24 04:01:00.
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