Black Friday is most popular with Gen Z, even as the holiday loses its shine, new survey finds

Why did Kohl’s stock surge recently? What’s behind Nvidia’s recent stock drop? How will UK budget affect taxes and growth? Why is Black Friday more popular with Gen Z? What impact will new Fed chair have on markets? How is AI changing retail shopping this season? Why did HP announce major job cuts?

Black Friday is most popular with Gen Z, even as the holiday loses its shine, new survey finds

cnbc.com/2025/11/26/att-holiday-shopping-survey-black-friday-gen-z.html

Black Friday is proving more popular for younger consumers than for their elders, according to a new report provided exclusively to CNBC.
AT&T Business' 2025 Holiday Shopping Survey, conducted by Morning Consult, found that 40% of Generation Z members and 32% of millennials plan to do…

This story appeared on cnbc.com, 2025-11-26 14:00:38.802000.