AI isn’t just changing search — it’s rewriting the ad stack

digiday.com/sponsored/generative-ai-changing-ad-stack

Alex Herguth, vp of publisher development, PubMatic
A fundamental shift is underway in how consumers discover products and make purchasing decisions. Generative AI platforms, such as OpenAI’s ChatGPT, Anthropic’s Claude and Perplexity, among others, are becoming the new front door to the…

This story appeared on digiday.com, 2025-10-14 16:09:22.
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