Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025

digiday.com/media/live-shopping-companies-credit-marketers-rising-focus-on-influencer-performance-for-growth-in-2025

As brands more closely monitor the performance of their influencer marketing spend, live shopping companies are seeing a significant uptick in business.
Live shopping — creators livestreaming to an audience to sell physical goods — has been popular among consumers in Asian markets for…

This story appeared on digiday.com, 2025-08-11 04:01:00.
The Entire Business World on a Single Page. Free to Use →