Cracker Barrel’s marketing fiasco shows investors are making woke a massive risk factor

nypost.com/2025/08/23/business/cracker-barrels-marketing-fiasco-shows-investors-are-making-woke-a-massive-risk-factor

If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to digest.
In fact, making “woke” an investing risk factor — in some cases as important as the direction…

This story appeared on nypost.com, 2025-08-24 02:18:51.213000.
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