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The creator economy wants to be a mature media channel, but measurement is holding it back
digiday.com/marketing/the-creator-economy-wants-to-be-a-mature-media-channel-but-measurement-is-holding-it-back
The creator economy is growing into a fully formed media channel — complete with dedicated ad spend and marketing playbooks. But according to seven influencer marketing experts, the creator economy has measurement issues that could stunt its further growth.
Measurement fragmentation,…
This story appeared on digiday.com, 2025-09-01 04:01:00.